Category: marketing


The Kansas City Chiefs sure are doing a lot to improve their team right now in the off season.  Every year the goal is to be the most improved team between the time that the super-bowl finishes and the Week 1 game starts.  This is Done through complicated free agent moves and draft choices as well as implementing new forms of offensive game-plans, plays and defensive strategies.  There is a lot of work that goes into the win prior to the game.

Kansas City, Seattle, Denver.  All good examples of teams that look to be “winning the off-season” right now in football.  What is your company or organization doing right at this moment to “Win” the off-season?  It’s not all about the sale, it’s about the product, new developments or research. Sometimes heightened customer service or community involvement.  Really ask yourself, are you winning the off season? The time in between sales? And if not, why not?

In the dating world, if your single or newly broken up.. Are you in the gym? Starting a new hobby?  Have you done anything that you could talk to another human being about in the last 5 days that they would find remotely interesting?

Connectivity

These days it pays to be connected, how would you like to do 3x the amount of work with only one post/update in one spot?

If you don’t have networked social media, you are wasting effort!

I’m happy to help you network yourself any time if you’re from the Seattle area.

Cheap Service?

Customer service typically comes as a premium feature.

I argue it is one of the most basic needs and the foundation of any business.

Why should the customer service I get with a $70/m cellphone bill with sprint be any worse (and it is)  Than when it was $100/m with Verizon Wireless?

difference in network, infrastructure, cost, frequency, coverage are all things i can accept for price differences.  The ability for someone to say I’m sorry we messed up and we still want your business is not an acceptable difference for the dollar.

Online integration

Online integration is the seamless way to make pr work for you with minimal effort.  I only have to write this post one time in one spot but its now on 7 websites.   Word.

Online Transparency

Being transparent online is the mark of a good company.  It is impossible not to get bad reviews somewhere.  Which do think matters more to the person who complained? Someone fighting the post, censoring the post, or responding and trying to fix it.  Also be aware of review sites that are run by specific companies. They might have honest reviews but the product selection might be lacking. Always go to a third party not owned nd mediated by any stores you’re shopping at. 

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