Category: marketing


Cheap Service?

Customer service typically comes as a premium feature.

I argue it is one of the most basic needs and the foundation of any business.

Why should the customer service I get with a $70/m cellphone bill with sprint be any worse (and it is)  Than when it was $100/m with Verizon Wireless?

difference in network, infrastructure, cost, frequency, coverage are all things i can accept for price differences.  The ability for someone to say I’m sorry we messed up and we still want your business is not an acceptable difference for the dollar.

Online integration

Online integration is the seamless way to make pr work for you with minimal effort.  I only have to write this post one time in one spot but its now on 7 websites.   Word.

Online Transparency

Being transparent online is the mark of a good company.  It is impossible not to get bad reviews somewhere.  Which do think matters more to the person who complained? Someone fighting the post, censoring the post, or responding and trying to fix it.  Also be aware of review sites that are run by specific companies. They might have honest reviews but the product selection might be lacking. Always go to a third party not owned nd mediated by any stores you’re shopping at. 

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