An old employer of mine published this blog about “chasing traffic” the other day…  It brought up some interesting points. One thing I would keep in mind, if you are blogging about high-level topics then, it can be really easy to make your posts over-complicated.  For differentiation in your area of business all you have to do is follow one simple rule.  Is your blog post meaningful?

You don’t have to link, you don’t have to write a novel, you simply have to write something that your target audience finds value in. THAT is a worthy blog post.